THE FOUNDER of the Medot Wine House was Zvonimir Simčič. Miro, as he was known, was born in 1921, when Brda was under the Italian domination. Supported by his father he decided to study oenology and attended the Reale Scuola di Viticoltura e Enologica in Conegliano Located in the Veneto region, this was the first school of oenology in Italy, founded in 1876.

After the Second World War, almost the whole region of Brda together with Dobrovo became part of Yugoslavia. A new border was “locked on” for several years, so Miro had to finish his studies at the University of Ljubljana. He had to switch from Italian to Slovene terminology and from Mediterranean to a more Continental oriented teaching, but for the young Miro this was just another challenge to be overcome. In fact, the combination of education and a great cross-border network of schoolmates gave him a unique set of skills for his further work. Returning home, he started his professional career as a technological engineer in the Zadružna klet Goriška Brda (the Cooperative cellar of Goriška Brda).

Due to sharecropping in the past, there were only few small cellars within the area, while the new, big and thirsty Yugoslav market was demanding more and more wine. This, together with the politically motivated, cooperatively organized farming, led to a building of a big cellar to gather all the harvest from Brda's vineyards. Work started in 1954 and after the harvest of 1957 the wine tanks and wine barrels of the new cellar were filled for the first time. Together with the construction work, planting of new vineyards was undertaken. Miro was entrusted to decide the selection of grape varieties to be planted and he imposed his conviction that the region must trust the native Yellow Rebula (or just Rebula in Slovene, Ribolla giala, in Italian). Nevertheless he didn't prohibit the rational introduction of international varieties. They adapted with surprisingly positive results to the Brda (Merlot, Cabernet, Pinots, Sauvignon Blanc...). Miro was the head of the Cooperative cellar until 1980, when he retired. In these decades the vineyards were expanded and the winery grew from the starting capacity of 4,4 to almost 20 million liters.

The wines from Brda Cooperative became known world wide. The whole region prospered and Miro was credited with that success and received many important recognitions. Among others, he was elected member of the Accademia Italiana della Vite e del Vino (Italian academy of the vine and wine), he was a member of the “Ordo Equestris Vini Europae”, and nominated as “Častni Občan Občine Brda” (an honorable citizen of the Municipality Goriška Brda). During all this time, Miro never neglected the family vineyard. He helped his father Medot to work in the vines, often taking a break between important meetings to join him on the terraced slopes. For Miro, this was the only way he could relax and was more energizing than any coffee-break. After his retirement, he focused all his attention on the family estate. He wanted to prove that Rebula can be a suitable base for outstanding classic method sparkling wines. “I have to do this for my region, for my beloved Rebula,” he used to say. In his quest for perfection he experimented a lot before finally debuting his Medot Brut. Other projects were left to be accomplished by his successors. This is an important legacy, carried on today by his son Igor and grandson Simon.